Retirement Community Marketing and the Value of Social Media

Posted by Spencer Powell

Jul 30, 2011 9:01:00 AM

retirement community marketing and social mediaIf you are still one of those people that has been living under a rock when it comes to the benefits of social media for businesses, the time for that is over.  Retirement home owners were probably the most guilty of this because until recently, their customers did not use social media much.  As you can see, the number of baby boomers aged 45-55 using social media websites more than doubled in less than two years.  For the older boomers, their numbers almost quintupled.  Even Gen-Xers had a significant increase in only a year and a half, and many times, Gen-Xers are the ones doing research on retirement homes for their parents. 

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Topics: Internet Marketing for Retirement Homes, Marketing for Retirement Communities


Marketing for Retirement Communities: Promoting Events

Posted by Wesley Powell

Jun 1, 2011 9:48:00 AM

marketing for retirement commmunities promoting eventsSometimes the best way to let people know what sets you apart from your competition is to invite people to “Come, see for yourself!” If you’re selling a commodity (think paperclips or laundry detergent) there really isn’t much point in trying to get people to “see for themselves.” If you’ve seen one, you’ve seen them all.

But if you’re talking to people about something as personal as a retirement community, there is no substitute for an in-the-flesh visit. It’s the only way people can get a sense for your community and the facilities that support that community. That’s why promoting events at your site can be so powerful. While your buildings and equipment may be important, that’s not what’s going to sway people. They need to see your community in action: meet the people, and see how they interact with one another. And they can’t do that without visiting. So how can you get the word out—and get people to come?

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Topics: Marketing for Retirement Communities, Event Marketing


Marketing for Retirement Communities: When Your Audience Isn’t Your Customer

Posted by Spencer Powell

Apr 14, 2011 8:06:00 AM

marketing retirement communitiesRetirement communities are one of those unique businesses in which the people you’re marketing to aren’t necessarily the ones who will be using your services and amenities. While it’s true that an increasing number of seniors seem to be making their own decisions about how and where they to live out their lives, often it’s the adult children of these seniors who have to make the choice. It’s a tough choice and these people are looking for help.

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Topics: Marketing Persona, Marketing for Retirement Communities


Marketing for Retirement Communities:Put Your “Social Network” Online

Posted by Spencer Powell

Mar 24, 2011 9:21:00 AM

retirement community marketingThere’s been a lot of talk about social networking lately (including an Academy Award nominated movies by that name). But Retirement communities have in fact been social networks long before the term became popular.

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Topics: Inbound Marketing for Retirement Communities, Marketing for Retirement Communities


Marketing for Retirement Communities: Understanding Your 2 Audiences

Posted by Wesley Powell

Mar 22, 2011 9:02:00 AM

marketing for retirement communitiesRetirement communities in the United States face an unusual marketing challenge. Most of them have to market themselves to two completely different audiences.

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Topics: Inbound Marketing for Retirement Communities, Marketing for Retirement Communities


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