Intentional Marketing: Why Are You Doing All These Marketing Activities?

Posted by Wes Powell

Sep 20, 2015 10:00:00 AM

Intentional-marketing-why-are-you-doing-all-these-marketing-activities_Once upon a time there was a hard-working laborer who worked in a big plant. Part of his job every day was to open the valve on a particular pipeline first thing in the morning. It wasn’t easy because sometimes the valve would stick. It took time that he could have spent doing something else, but he kept at it. 

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Topics: Direct Marketing, Marketing Goals, intentional marketing

How to Be SMART with Your Direct Mail Marketing Goals

Posted by Wes Powell

Oct 6, 2014 6:30:00 AM

How-to-be-SMART-with-your-direct-mail-Marketing-goalsFor years direct mail has been an important component of any effective marketing strategy. And while the Internet has changed everything about the way business (and marketing) is done, direct mail still plays a crucial role, so businesses naturally want their direct mail efforts to be as effective as possible.

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Topics: Direct Mail Marketing, Marketing Goals, measurable results

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