Reasons to Make Direct Mail Part of Your Digital Marketing Strategy

Posted by Wes Powell

Jul 20, 2015 10:00:00 AM

Reasons-to-Make-Direct-Mail-Part-of-Your-Digital-StrategyAre you “pigeonholing” your marketing strategies? We naturally like things to fit neatly into their own boxes; it keeps life and business organized and, by drawing stark lines between the digital and physical, we feel more in control.

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Topics: Marketing integration, Direct Mail Campaign, digital marketing strategy

Integrating Direct Mail with Facebook for Premium Results

Posted by Spencer Powell

Jun 23, 2015 10:00:00 AM

Integrating-Direct-Mail-with-Facebook-for-Premium-ResultsLike good coffee, premium marketing results aren’t easy to come by. We’ve been touting the benefits of integrating your various marketing methods for some time now. We know that a multi-channel approach works better than marketing that’s limited to one or two channels, but it’s not always easy for the business owner to know how to integrate the different channels. Here are 5 ways to “cross-pollinate” your direct mail with Facebook, for best results. You can also use this approach with other social media platforms, too: 

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Topics: Social Media Marketing, direct mail, Marketing integration

What’s Your Direct Mail Marketing Strategy?

Posted by Spencer Powell

May 31, 2015 10:00:00 AM

Whats-your-direct-marketing-strategyChess is probably one of the more strategic board games one can play. Even casual players carefully consider how they will mount their attack.  It’s been said that what sets world-class players apart from the rest is their ability to “think 10 steps ahead” of the competition. 

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Topics: Calls to Action, Direct Marketing, direct mail strategy, Marketing integration

Direct Marketing Integration: Recognizing Strengths & Limitations of Different Tools

Posted by Spencer Powell

Mar 15, 2015 11:30:00 AM

Your-mailing-isnt-finished-when--it-hits-the-mailboxIt’s important to use the right tool for the right purpose. Everybody knows that if your want to make an omelet; you have to break some eggs. But you probably wouldn’t use pliers to do it. It’s inefficient. You’d end up with a mess on your hands and egg shells everywhere (including in the omelet). It’s just not the right tool for the job. 

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Topics: Direct Marketing, Marketing integration, marketing strengths and weaknesses

Why Integrating Your Marketing Efforts Is Important

Posted by Wes Powell

Aug 8, 2014 10:00:00 AM

Why-integrating-your-marketing-efforts-is-importantSome business decisions are pretty straightforward: You either go in one direction or your go in another. You choose retail or wholesale. You aim at an upscale audience, or you appeal to customers who are budget conscious. Your restaurant serves Coke™ or it serves Pepsi™.

When it comes to marketing your business, however, it’s not always that simple. Even if your customers are well defined, they aren’t always identical. They don’t always respond to the same approach. Some are quick to respond. Others take a long time to make up their mind. 

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Topics: Marketing integration, Understanding customers’ needs for information, Multiply marketing efforts

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