Thinking Outside the (Post Office) Box

Posted by Spencer Powell

Mar 28, 2013 2:22:00 PM

Thinking Outside the Post Office BoxRecently, the Internet was all-a-twitter (pun intended) with the news that—beginning in August—the United States Postal Service (USPS) would no longer be delivering letters on Saturday. That announcement was followed by rumors that Amazon.com could possibly ride to the rescue of the USPS and use the not-insignificant resources of the USPS to provide same-day delivery of packages.

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Topics: Marketing Lessons, Amazon.com, Post office, no more Saturday mail


Why Businesses Shouldn't Cut Marketing Costs In a Recession

Posted by Spencer Powell

Nov 21, 2012 6:30:00 AM

Marketing-Lessons,Marketing-Tips,Marketing-Strategies, Recession When the economy starts sinking, it's tempting to cut any and all expenses. Perhaps revenue has dropped, employee morale has sunk and there's no sign of a recovery. In this present day, marketing expenses are often the first to go, but in reality they should be the first to stay in the budget.

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Topics: Marketing Strategies, Marketing Tips, Marketing Lessons, Recession


Marketing Lessons from the Princess Bride

Posted by Mike Smith

Aug 30, 2011 9:24:00 AM

marketing lessons from princess brideGuest Post, Mike Smith

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Topics: Marketing Lessons, Marketing Messaging


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