How Much Is Too Much? Does Your Direct Marketing Tell Too Much?

Posted by Wes Powell

Jan 21, 2016 10:00:00 AM

How-much-is-too-much-does-your-direct-marketing-tell-to-much_.jpgKnowing how much to say with your direct marketing messages is a challenge—one that has troubled marketing experts for years. If you don’t say enough, you’ve wasted your time because your audience won’t have enough information to respond. But what if you say too much?

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Topics: Direct Mail Marketing, Marketing Messaging, marketing content, sharpening your marketing message


The 7 Words That Should NEVER Describe Your Business

Posted by Spencer Powell

Feb 12, 2014 12:00:00 PM

7-Words-that-should-never-describe-your-companyTraditionally, marketing people have spent a lot of time, energy, and money on branding. They want prospects and customers to associate their company with certain characteristics. The Internet, however, has pulled back the curtain on most businesses, and the prevailing marketing wisdom now is that your brand is whatever your customers say it is. You may want to portray your company as caring or quality-driven, but if the public sees you otherwise, and talks about you online—that’s your brand. It all comes down to the words used to describe you—and the words the public uses are far more powerful than the words you use to describe yourself.

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Topics: Marketing Messaging, market positioning, Corporate Branding


Marketing Lessons from the Princess Bride

Posted by Mike Smith

Aug 30, 2011 9:24:00 AM

marketing lessons from princess brideGuest Post, Mike Smith

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Topics: Marketing Lessons, Marketing Messaging


Successful Marketing: Tortoise or Hare Approach?

Posted by Wes Powell

Feb 7, 2011 9:15:00 AM

Successful MarketingWe all know the fable from Aesop about the tortoise and the hare. Slow and steady wins the race, right? But is that still true when it comes to marketing in today’s world? Things move at such a rapid pace that if you’re the poor tortoise in today’s business environment you’ll probably end up as road kill.

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Topics: Successful Marketing, Marketing Messaging


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