When you think of business marketing, what comes to mind? For many businesses, marketing is synonymous with specific activities. When they say they need to boost marketing efforts, what they’re really saying is that they plan to do more direct mail, TV or radio advertising, print ads or email marketing. Maybe they’ve jumped into social media and they plan to have a bigger presence on Twitter or Facebook. Or maybe they’re considering spending money on search engine optimization (SEO). Some may even be looking at a complete redesign of their website.