Driving traffic to your homebuilding website is a good thing, but is your website catered to the right group? Recent trends have shown that women actually are the final decision makers when it comes to building or remodeling a home (As if they didn't already get the final say in everything else). It doesn't take a genius to figure out that there is a difference between what motivates men and what motivates women. For instance, try shouting, "Shoe sale!" in the middle of a crowded mall and see whose attention you get.