Is Your Homebuilder Website Marketing to the Right Audience?

Posted by Spencer Powell

Jul 16, 2011 9:24:00 AM

is your homebuilder website effectiveDriving traffic to your homebuilding website is a good thing, but is your website catered to the right group?  Recent trends have shown that women actually are the final decision makers when it comes to building or remodeling a home (As if they didn't already get the final say in everything else).  It doesn't take a genius to figure out that there is a difference between what motivates men and what motivates women.  For instance, try shouting, "Shoe sale!" in the middle of a crowded mall and see whose attention you get. 

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Topics: Builder Marketing Company, Marketing Persona


Marketing for Retirement Communities: When Your Audience Isn’t Your Customer

Posted by Spencer Powell

Apr 14, 2011 8:06:00 AM

marketing retirement communitiesRetirement communities are one of those unique businesses in which the people you’re marketing to aren’t necessarily the ones who will be using your services and amenities. While it’s true that an increasing number of seniors seem to be making their own decisions about how and where they to live out their lives, often it’s the adult children of these seniors who have to make the choice. It’s a tough choice and these people are looking for help.

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Topics: Marketing Persona, Marketing for Retirement Communities


Home Builder Marketing: Developing Your Persona

Posted by Spencer Powell

Nov 17, 2010 10:54:00 AM

Home Builder MarketingThere’s an old marketing adage that says: “People don’t buy from businesses. They buy from people.” It’s just as true today as it ever was—particularly if you’re talking about marketing to someone who is looking to build or remodel a home. But what does that mean in today’s marketplace, when customers are “meeting” you online instead of face-to-face?

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Topics: Marketing Persona, Remodeler Marketing, Builder Marketing


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