Golden Rule of the Sales Tango

Posted by Amanda Bray

Oct 26, 2012 8:05:00 AM

tango, sales, marketing

Less than two weeks on the job and I met a sniper. He wasn’t cold calling or chasing me down a dark alley, but he clearly forgot the golden rule of marketing in the 21st century.

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Topics: Sales, Marketing Response, Email Best Practices

Marketing Response: Getting People to Raise Their Hands

Posted by Spencer Powell

Oct 27, 2011 7:08:00 AM

marketing responseSometimes businesses forget why they do marketing in the first place. They’re so focused on getting a newsletter out, or updating their website, or blogging, or tweeting, or cranking out a new brochure that they’ve overlooked why they’re doing it at all.

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Topics: Calls to Action, Marketing Response, Lead Generation

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