QR Codes: Ubiquitous? Yes! Effective? Well . . .

Posted by Spencer Powell

Jan 3, 2012 8:31:00 AM

Are QR Codes effective?If you’ve followed our posts for a while you’ve probably seen an article or two about Quick Response (QR) Codes. Chances are you’ve also seen QR codes (such as the one to the left) pop up in all kinds of places. We’ve seen them at bus stops, on billboards, in magazines, on direct mail pieces. Lately they’ve even popped up on TV. QR codes seem to be reproducing like rabbits. That must mean they’re working, right?

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Topics: Cross Channel Marketing, Marketing Response Tools, QR Codes


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