Assessing ROI From Different Inbound Marketing Strategies

Posted by Spencer Powell

Mar 25, 2013 11:10:00 AM

assessing roi from different inbound marketing strategiesAssessing ROI from different inbound marketing strategies is not particularly complicated. It can, however, be time-consuming. Various programs exist to make this job easier, but at this point, performing manual analysis is the best way to ensure you do not overlook any piece of vital information. You should review your sales conversions, participation, organic and viral reach, new leads, and overall analytics throughout the life of any marketing strategy.



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Topics: Marketing Strategies, social media, inbound marketing ROI, sales conversions


Why Businesses Shouldn't Cut Marketing Costs In a Recession

Posted by Spencer Powell

Nov 21, 2012 6:30:00 AM

Marketing-Lessons,Marketing-Tips,Marketing-Strategies, Recession When the economy starts sinking, it's tempting to cut any and all expenses. Perhaps revenue has dropped, employee morale has sunk and there's no sign of a recovery. In this present day, marketing expenses are often the first to go, but in reality they should be the first to stay in the budget.

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Topics: Marketing Strategies, Marketing Tips, Marketing Lessons, Recession


Yeah, But Does Inbound Marketing WORK?

Posted by Spencer Powell

Oct 25, 2012 6:30:00 AM

Inbound-Marketing, Website-Optimization, Growing-your-Business, Marketing-StrategiesIt’s not hard to find somebody somewhere on the Internet talking about the latest online tools that are sure to make your business successful. There are scores of shiny new “next generation” tools and apps designed to improve your online performance. And people get pretty excited talking about them. But if you’re like us, you want to know: “Does it work?” 

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Topics: Inbound Marketing, Marketing Strategies, Growing your Business, Website Optimization


Creating Marketing That People Love

Posted by Spencer Powell

Oct 9, 2012 6:30:00 AM

Marketing, Marketing-Strategies, Productive-Marketing, Solving-ProblemsIf you’re at a party and someone asks you what you do for a living, what reaction do you get if you tell them you’re in marketing? 

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Topics: Marketing Strategies, Productive Marketing, Solving Problems, Love Marketing, Marketing


Marketing Today: Service Is Not What You Say It Is

Posted by Mike Smith

Apr 10, 2012 7:14:00 AM

marketing today service is not what you say it isGuest Post, Mike Smith of WordSmith Creative

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Topics: Inbound Marketing, Marketing Today, Marketing Strategies


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