13 Holidays That Offer Direct Mail Marketing Potential

Posted by Spencer Powell

May 30, 2016 10:00:00 AM

13-Holidays-That-Offer-Direct-Mail-Marketing-Potential.jpgEveryone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there are all kinds of wacky national “holidays” you could be taking advantage of, too. We’ve highlighted a few interesting choices for you.

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Topics: Marketing Strategy, Direct Mail Campaign, printed marketing materials


Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?

Posted by Wes Powell

May 18, 2016 10:00:00 AM

Direct-Mail-Musings-Does-Your-Mail-Format-Fit-Your-Audience-and-Product.jpgIf you’re considering a direct mailing for your business or organization, you have a lot of options when it comes to formats. There are self-mailer brochures, conventional letter packages, postcards or even jumbo (oversized) self-mailers. So which format fits your mailing needs best?

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Campaign, printed marketing materials, direct mail formats


Direct Mail Tips: How (not) to Pack a Postcard

Posted by Wes Powell

May 13, 2016 10:00:00 AM

Direct-mail-tips-how-not-to-pack-a-postcard.jpgThe number of companies using postcard mailings as a part of their overall marketing strategies is constantly increasing. It’s easy to understand the appeal. Card mailings can be quick to produce and they are considerably less expensive than more involved direct mail packages.

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Campaign, direct mail content, direct mail postcards


Look What’s Back: Chipotle and Direct Mail Postcards!

Posted by Wes Powell

May 9, 2016 10:00:00 AM

Look-Whats-Back-Chipotle-and-Direct-Mail.jpgTo say that fast-food giant Chipotle has been through a tough stretch lately is a huge understatement. After dealing with outbreaks of E.coli in some of their restaurants, the chain has some serious work to do in order to restore customer confidence and boost sales. Interestingly, a big part of that effort for Chipotle involves using direct mail to re-establish the brand in the minds of the public after its nearly crippling struggles.

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Campaign, printed marketing materials


What Is Tree-Free Paper, and How Can It Help Your Direct Mail Marketing?

Posted by Spencer Powell

May 6, 2016 10:00:00 AM

What-Is-Tree-Free-Paper-and-How-Can-It-Help-Your-Direct-Mail-Marketing.jpgThere’s no denying it: people are becoming more environmentally conscious. From electric cars to recyclable coffee pods, consumers are more aware than ever of green issues, global climate change and other environmental matters, and they are voting with their feet and their wallets.

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Topics: direct mail, Marketing Strategy, printed marketing materials


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