Direct Marketing Integration: Recognizing Strengths & Limitations of Different Tools

Posted by Spencer Powell

Mar 15, 2015 11:30:00 AM

Your-mailing-isnt-finished-when--it-hits-the-mailboxIt’s important to use the right tool for the right purpose. Everybody knows that if your want to make an omelet; you have to break some eggs. But you probably wouldn’t use pliers to do it. It’s inefficient. You’d end up with a mess on your hands and egg shells everywhere (including in the omelet). It’s just not the right tool for the job. 

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Topics: Direct Marketing, Marketing integration, marketing strengths and weaknesses

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