Here’s a quick quiz: What’s the best kind of advertising you can possibly get? The answer is easy, right? Everybody with a drop of marketing blood in his or her veins knows that word-of -mouth advertising is the Holy Grail of the marketing world.
It’s one thing to know that, however, and something quite different to be able to tap into those amazing endorsements. What’s it like in your business? Can you get a witness? How can you get customers to talk about your goods and services?