The Price Is … Right? Why You Shouldn’t Be Afraid To Address Pricing In Your Marketing Efforts

Posted by Spencer Powell

Sep 3, 2013 6:00:00 AM

The price is right why you don't need to be afraid to talk about price in your marketing effortsThe television game show The Price is Right has been on the air in various iterations since 1956. Millions of people have watched studio contestants as they are invited to “Come on down!” and try to guess the price on a variety of items. The contestant who guesses closest to the actual cost—without going over—wins the prize and moves on to the next round.

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Topics: Marketing Tips, Blogging, Landing Pages, pricing


Why Businesses Shouldn't Cut Marketing Costs In a Recession

Posted by Spencer Powell

Nov 21, 2012 6:30:00 AM

Marketing-Lessons,Marketing-Tips,Marketing-Strategies, Recession When the economy starts sinking, it's tempting to cut any and all expenses. Perhaps revenue has dropped, employee morale has sunk and there's no sign of a recovery. In this present day, marketing expenses are often the first to go, but in reality they should be the first to stay in the budget.

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Topics: Marketing Strategies, Marketing Tips, Marketing Lessons, Recession


Social Media: Lessons From the Campaign Trail

Posted by Spencer Powell

Oct 2, 2012 6:30:00 AM

2012 Election, Social Media, Twitter, Marketing, Marketing TipsAs this year’s Presidential election draws nearer, many Americans are wondering just what they’ve learned from all the months of political ads, robo-calls, mailings, and print ads. What we’ve learned about marketing, on the other hand, may be pretty significant. 

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Topics: Twitter, social media, 2012 Election, Marketing, Marketing Tips


Add a Personal Touch to your Marketing – Remember the Fourth

Posted by Jimmy Donnellon

Jun 28, 2012 11:14:00 AM

july fourth marketingGrowing up my parents would tape all the Christmas cards the family would receive along the woodwork going from the living room to the kitchen.  To a younger me it seemed that there could have been hundreds of cards from family, my dad’s clients, friends and others. It was exciting to watch the number of cards build up. Seeing the cards start to go up and increase in numbers indicated to me that Christmas was coming soon and that we were loved. Christmas time is set aside for you to make sure those you care about know just how much you do care about them and this includes clients and customers. You send cards, attend parties, travel miles and spend loads of money to do so. But why wait until Christmas when there are plenty of other holidays and reasons to show your appreciation throughout the year.

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Topics: Marketing, Marketing Tips


Blogging for Business: 5 Ways to Avoid “Blah-Blah-Blah” Blogs

Posted by Wesley Powell

Oct 18, 2011 7:47:00 AM

business blogging stop being boringWe recently talked about the importance of regularly putting out quality content on your blog. But even if you subscribe to the philosophy that your blog’s content should be great, you’re still faced with a dilemma: You still have to write the blog.

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Topics: Blogging for Business, Marketing Tips


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