How To Write a Want Ad For a Marketing Specialist

Posted by Spencer Powell

Feb 15, 2015 8:00:00 AM

How-to-write-a-want-ad-for-a-homebuilding-marketing-expertThere was a time when businesses could simply send out some direct mail, run a few ads in newspapers or magazines, schedule a couple of radio or TV ads, and feel like they had their marketing pieces pretty well lined up. But in today’s competitive market space that kind of approach isn’t going to get you the results you want. 

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Topics: Marketing Today, how to select the right marketing specialist, hiring important marketing skills

Marketing Today: The Importance of “Continuing Education”

Posted by Spencer Powell

Oct 30, 2012 6:30:00 AM

Inbound-Marketing, Marketing-Professionals, Hubspot, Marketing-Today, WebinarsWe keep hearing about how business has changed. As a matter of fact, if you type “how business changed in the last 10 years” into a Google search, you’ll get about 1,590,000,000 results! 

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Topics: Inbound Marketing, Marketing Today, webinars, Marketing Professionals, Hubspot

Marketing Today: The Diversified Portfolio Approach

Posted by Spencer Powell

Sep 7, 2012 6:14:00 AM

diversified-portfolio-approach-eggs-in-basketFor years, certified financial planners have stressed the importance of having a diversified financial portfolio. The idea is that you spread out your risk so that when one investment doesn’t perform well, another picks up the slack. They caution people about having all their eggs in one basket. (By the way, we’re not talking about the  “get-rich-quick” financial charlatans that have caused so much trouble on Wall Street and Main Street. We’re talking about the folks that have taken a long-range approach to the steady acquisition of wealth, and their advice is still sound.)

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Topics: direct mail, Marketing Today, Diversified Portfolio

Marketing Today: Should You Do It Yourself or Use a Hired Gun?

Posted by Spencer Powell

Aug 28, 2012 5:38:00 AM

marketing today DIYWhat do you do if marketing really isn’t one of your company’s core competencies? For many businesses, what they’re good at is building, manufacturing, creating, advising, or in some other way applying their expertise to a specific problem. For them, marketing is a “necessary evil”. They know they aren’t particularly strategic about it. And they know they don’t do it that well.

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Topics: Marketing Today, Do it Yourself, DIY

Marketing Today: When a Shoe is More Than Just a Shoe

Posted by Spencer Powell

Jul 2, 2012 6:45:00 AM

marketing-today-pink-shoePeople don’t do business the same way they did 10 years ago. Consumers don’t shop the same way they did 10 years ago. Increasingly, people gather information about goods and services online before they make a purchase. When they show up at a store (if they show up at a store), they already know what they want and they know what it should cost.

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Topics: Marketing Today, Customer Retention, Build Positive Company Reputation

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