Online Tools To Help With Content Marketing

Posted by Spencer Powell

Aug 25, 2013 11:00:00 AM

Online Tools to Help With Content MarketingWhen all you have is a hammer, everything looks like a nail. This simple maxim can be applied to just about every aspect of life, including content marketing. You may look at the resources you have at your disposal and think, “These are enough. I can do a lot with these.” But what you don’t realize is how much more you could accomplish if you just branched out a little and took advantage of some of the more versatile tools that are out there. Here are some of the important online tools you should have in your content marketing toolbox.

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Topics: Content Marketing, Marketing Tools, Hubspot, Feedly, Google Calendar, PR Web, editorial calendar

Inbound Marketing: Are You Trying To Push a Rope Across the Street?

Posted by Spencer Powell

Jun 5, 2013 9:00:00 PM

describe the imageA businessman stood and watched a man with a long rope in front of his office one day. The man with the rope would wait for the light to change and then grasp his rope tightly and pull it across the street behind him. He’d wait a few minutes and then—when the light changed again, he’d grip his rope and drag it back across the street. Then he’d start all over again.

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Topics: Inbound Marketing, Marketing Tools, traditional marketing, new tools, increase effectiveness

Email: It’s Not For Everyone

Posted by Chris Amber

Apr 10, 2013 11:15:00 AM

Use email to nurture leadsMark Twain once quipped that, “The reports of my death are greatly exaggerated.” The same could be said for email as a marketing tool. Complaints of spam and over-full inboxes still abound. And it’s true that recipients of unwanted email find it very easy to hit the delete button without a second thought. Despite those things, however, email can be an extremely powerful marketing tool. Of course, it has to be used correctly. And here is one of the cardinal rules of effective email marketing:

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Topics: Content Marketing, Marketing Tools, Lead Nurturing, Mark Twain, emails to customers, email writing tips

Marketing Tools: Case Studies That Prove Your Point

Posted by Spencer Powell

Sep 23, 2012 5:27:00 AM

marketing tools case studies that prove a pointWhat do you do when you have prospective customers who just can’t seem to make a decision? They’ve been to your website dozens of times. They’ve read every bit of information about your products and services that you have posted. They’ve downloaded your white papers and special reports. They’ve filled out surveys and requested product brochures. You know they’re serious, but they still haven’t taken that final step of actually doing business with you. You know they like what they see from your company, but they aren’t quite convinced. They’re looking for one more piece of information that will finally sway them. They just don’t quite trust your marketing material because . . . well, it’s marketing!

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Topics: Marketing Tools, Marketing Case Studies, Inbound Marketing Case Studies

Is Facebook the Right Tool for Your Marketing Efforts?

Posted by Spencer Powell

Sep 1, 2012 5:21:00 AM

is facebook the right tool for your marketing effortsDespite a less-than-impressive initial public stock offering, the growth of Facebook has been phenomenal. And while the number of social media tools available to the public has exploded, Facebook is still the king of the hill. Businesses and organizations continue to ask people to “like” them on Facebook. There are companies that exist exclusively to develop business pages on Facebook for their clients.

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Topics: Social Media Marketing, Marketing Tools, Facebook Topics

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