In a word: absolutely! If you are still thinking of LinkedIn as a job search website, you are correct, but it is a whole lot more. LinkedIn is the world’s largest online business community with over 160 million members looking to connect, network and do business. Executives from all Fortune 500 companies are registered on LinkedIn. Small businesses need LinkedIn more than anything. It’s essential to create your own Company Page as well, or you will miss out on the opportunity for getting new leads each month. However, LinkedIn is most useful for building vendor, partner and prospect relationships.