Marketing Today: When Your Promotion Doesn’t Fit Your Persona

Posted by Wes Powell

Oct 6, 2015 10:00:00 AM

Sometimes a marketing promotion or program seems like a really good idea. It’s fun. It’s engaging. It has broad appeal. Or at least you think it does because it appeals to you—and you’re not thinking like your ideal customer. You see your ideal customer has a persona—a kind of personality that’s fairly well defined. And what characterizes your customer may not quite be the same thing that characterizes you.

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Topics: Direct Mail Marketing, promotions, matching promotions to audience interest, understanding audience

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