Why I Love Direct Mail—and 3 Ways to Improve Your Direct Mail Response Rates

Posted by Wes Powell

Sep 9, 2014 10:00:00 AM

Why-I-love-direct-mail-and-3-ways-you-can-iomprove-your-DM-responseDon’t tell my wife, but I’m thinking about getting a tattoo. You can see it pictured here. It’s not as “out there” as a Harley Davidson tattoo, but it communicates something important: “I Love Direct Mail.” 

Why? As a marketing professional, I find there’s something very honest and straightforward about direct mail marketing.  It’s not vague and hard to pin down like branding. I’m not saying that branding isn’t important (it is). It’s just that sometimes, it’s hard to say—at least in the short run—whether your branding is effective or not. 

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Topics: direct mail, Direct Mail Marketing, improving direct mail response rates, Measurability of direct mail

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