What's Luck Got to Do with It? The Science Behind Direct Mail Success

Posted by Spencer Powell

Jun 6, 2016 10:00:00 AM

Whats-Luck-Got-to-Do-With-It-The-science-behind-DM-Success.jpgFor some businesses and organizations, direct mail marketing seems to be a bit of a mystery. Sometimes it works, and sometimes it doesn’t. They know that somehow these direct mail marketing efforts are supposed to drive sales, so they close their eyes and roll the dice again, hoping to get lucky.

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Topics: Direct Mail Marketing, direct mail metrics, keys to DM success, measurable goals

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