3 Ways to Measure the ROI of Your Direct Mail Campaigns

Posted by Spencer Powell

Nov 19, 2014 2:00:00 PM

3-Ways-to-Measure-the-ROI-of-Your-Direct-Mail-CampaignsEverything you do in business needs to deliver a return on your investment (ROI). Whether you’re putting in money, time, effort or other resources, it’s only worthwhile if you can see the results. It’s often difficult to measure the ROI of direct mail campaigns, though, because you don’t always know how and why customers end up coming to you for products or services. Some of the things you might want to measure are:

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Topics: direct mail, Direct Marketing, Lead Generation, Measuring ROI


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