“It’s Alive!” 4 Testimonials to Add Life to Your Direct Mail Campaign

Posted by Lora Premo

Jan 27, 2011 9:09:00 AM

Direct Mail CampaignPop quiz: What one thing most strongly influences purchasing decisions?

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Topics: direct mail, Messaging


A Direct Marketing Parable: The Tale of the Farmer

Posted by Mike Smith

Nov 12, 2010 7:17:00 AM

Direct MarketingGuest Post from Mike Smith of mikeWordSmith

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Topics: Messaging, Offers, Customer Focus, Direct Marketing Strategy


Direct Marketers Sometimes Forget the Thank You

Posted by Mike Smith

Oct 15, 2010 2:01:00 PM

Direct Marketing MessageFrom the time you were little, your mother taught you to say, “Thank you!” As you got older, you learned to send thank you notes when you received gifts for birthdays and graduations and weddings.

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Topics: Messaging


Marketing Maladies: The Disconnect in Direct Marketing Messaging

Posted by Wes Powell

Oct 14, 2010 8:28:00 AM

Direct Marketing OfferBusinesses try all kinds of ways to entice their customers and prospects to connect with them. Some try clever, funny, or provocative campaigns. Some use limited time offers. Others offer discounts. The fact is that it’s tough to connect with people—whether your attempting to do it by direct mail or online. It’s tough, but somehow businesses do it over and over.

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Topics: Copywriting, Messaging, Direct Marketing Strategy


Marketing Maladies: No Consistency with Marketing Messaging

Posted by Patty Coldwater

Oct 13, 2010 11:32:00 AM

Marketing MessagingMarketers sometimes fall into the trap of changing their message too often. They want to keep things fresh. They don’t want customers or prospects to get bored. The thing is, we’re the ones who hear our messages all the time. We’re the ones who get bored. Our customers and prospects may not have even gotten the message yet. And even if they have, they probably need to hear it again (assuming we’ve got the right message for the right audience).

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Topics: Copywriting, Messaging, Repeat Messaging


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