Hot This Holiday Season: Direct Marketing the Mobile Way

Posted by Wes Powell

Dec 12, 2014 10:00:00 AM

Hot-This-Holiday-Season-Direct-Marketing-the-Mobile-WayThere are many faces of direct marketing, and while direct mail is often the first that comes to mind, mobile marketing is rapidly becoming one of the primary methods to reach target customers.

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Topics: direct mail, Mobile Marketing, Direct Marketing

5 Ways of Mixing Direct Mail with Mobile for Marketing Purposes

Posted by James Ravetti

Apr 4, 2014 5:30:00 PM

5-Ways-of-Mixing-Direct-Mail-with-Mobile-for-Marketing-PurposesOk, so direct mail is the way to go and yet you keep hearing how mobile is taking over the world! You couldn’t get two marketing methods more opposite than those, right? Just because you’ve identified mailing as a good way to reach your target audience doesn’t mean you can’t use inbound marketing methods like mobile. According to research by the USPS, here are 5 ways to use them together so the one supports the other—and vice versa.

More Online Sales

64% of people with smartphones now use them to shop online, and three quarters of those would switch brands if they received a mobile coupon while shopping. So one way to increase the results of a direct mail campaign is to include a special promotion or offer that can be used when buying online or via mobile for a limited time.

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Topics: direct mail, Mobile Marketing

Mobile Optimization And Google Rankings

Posted by Spencer Powell

Feb 17, 2014 10:00:00 AM

mobile-optimization-and-google-rankingsStrong Google rankings are critical for getting your website seen, whether on the computer or on people’s various mobile devices. Because of the increasing prominence of mobile devices, Google has recently adjusted its formal ranking system to reflect the needs of mobile devices. Learn these key strategies about the new Google Rankings for mobile devices to make sure your company’s website will meet stringent new requirements.

1. Changes in Google Rankings

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Topics: Online Marketing, Mobile Marketing, Google, Google rankings

How To Make Sure Your Direct Mail Gets Opened

Posted by James Ravetti

Sep 24, 2013 10:00:00 AM

How to Make Sure Your Direct Mail Gets Opened

Once your direct mail is sent and on the way to the recipient, there’s nothing else you can do—or is there? Instead of crossing your fingers and simply hoping that your direct mail will be opened, why not invest time to ensure that it

is? Not only will this boost your ROI, but it will also ensure a successful direct mail campaign!

Unlike mobile marketing, you can’t easily take advantage of compelling headlines and subject lines. But similar to mobile marketing, direct mail is all about optimizing your efforts and packaging to make it more appealing to the recipient. Here’s how:

Handwrite the mailing address.

One of the problems with direct mail is that it can feel mass produced. By writing the mailing address by hand, you’re adding a personal touch that will appeal to the recipient. Imagine: you walk to your mailbox and see an envelope with your name written on it. Even if you know it’s from a marketer, there’s something about that handwriting that makes it personalized for you. You would open it—and your lead targets will as well.

Use a colorful envelope or postcard.

Now, we’re not saying that your direct mail needs to have every color of the rainbow, but think of how this will fit into a stack of mail that your target receives. You want to ensure that your marketing material stands out and is easily recognized. Remember, as humans, we’re visual creatures, so draw attention to your material!

Open with your value proposition.

If you think that retention rates are low on mobile marketing, they're just as challenging in direct mail as well. No matter what the medium, consumers have short attention spans—period. Instead of trying to build excitement to your value proposition, simply open with it. This will grab attention and ensure that the recipient sees your pitch regardless of whether or not they read the rest of your direct mail.
Issue a CTA. Instead of using tired phrases such as “Confidential” or “Do Not Open,” be forthcoming with your direct mail. For instance, “open immediately,” “free recipes inside” or other phrases that encourage the recipient to take action are more likely to result in your direct mail being opened. CTAs are just as effective in the real world as they are in mobile marketing.

Know when to stay low-key.

While you want to be fancy in your packaging when reaching out to consumers, consider being simpler when reaching potential business clients. Remember, most mail will be intercepted by a secretary, intern or lower-level employee before reaching a manager. If your direct mail—or mobile marketing—looks too much like advertising, it may be tossed without ever being opened.

Pique your audience’s curiosity.

Ultimately, it’s your audience’s curiosity that will determine whether or not they open your direct mail. The more ways you can make it mysterious or a “must-open” package, then the easier you’ll be able to ensure your sent mail is opened. Make it look friendly, personal and too important to be ignored.

Good luck!

Direct Mail Best Practices

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Topics: direct mail, Mobile Marketing

7 Deadly Mobile Marketing Mistakes To Avoid

Posted by Spencer Powell

Aug 15, 2013 10:00:00 AM

7 deadly mobile marketing mistakes to avoidWith smartphones gaining an ever-stronger presence in the marketplace, it’s vital to understand the incredible benefits that mobile marketing provides. By engaging in mobile marketing, your business will have increased its platform to the 129 million Americans who now use smartphones on a daily basis. However, a few mistakes could undermine one of the most powerful tools you have in digital marketing. Be sure to avoid the following mobile marketing mistakes so you don’t inadvertently alienate potential customers.

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Topics: Marketing Strategy, Mobile Marketing

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