Much Ado About Nothing – Using Social Media To Turn Two Weeks’ Vacation Into Epic Buzz

Posted by Spencer Powell

May 21, 2013 5:15:00 PM

Much Ado About Nothing Using Social Media To Turn Two Weeks Vacation Into Epic BuzzFor years, Joss Whedon was known to adoring fans as the creator of such TV shows as Buffy the Vampire Slayer and Firefly. Then he was given the reins of one of the most anticipated summer films of 2012: The Avengers. For months, fans stood rapt as information about the shoot trickled in. Then shooting wrapped, and news of Joss and co. began to fade for awhile. Or it would have until, a few weeks later, a movie poster was released. But not for The Avengers. It said, simply, “Much Ado About Nothing. A Film by Joss Whedon, Based on a Play,” along with a comprehensive cast list that “Whedonites” were sure to recognize.

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Topics: Social Media Marketing, Shakespeare, movies, Much Ado About Nothing, Joss Whedon, Avengers, Nathan Fillion, Facebook Topics


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