Content Marketing Trumps the Super Bowl – Part 2

Posted by Spencer Powell

Feb 9, 2014 10:00:00 AM

Content-Marketing-Trumps-the-Super-Bowl-Part-2The Super Bowl is probably the biggest marketing event of the year—so much so that we couldn’t cover all the brilliant content marketing tactics in a single blog post. Yesterday, we talked about how Doritos and SodaStream used online content to promote their Super Bowl ads. Today, we present two more companies, who switched things up and used the Super Bowl to promote their online content.

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Topics: Content Marketing, Twitter, social media, Super Bowl, hashtags, Newcastle, Esurance, Keyshawn Johnson, Anna Kendrick, John Krasinski


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