CNN vs. TMZ: What Does Your Brand Say About You?

Posted by Spencer Powell

Jan 17, 2014 5:30:00 AM

CNN-vs-TMZ-What-Does-Your-Brand-Say-About-YouOn the evening of November 30, celebrity and entertainment news site TMZ released a report: “Paul Walker Dies in Fiery Car Crash.” The star of the Fast and the Furious movies, the site reported, had been riding with a friend in Santa Clarita, when the driver lost control of the car and crashed into a tree.

The story immediately spread like wildfire across social media. But of the people sharing and commenting on it, many had the same question: “Is this a hoax?” And even as other sites started reporting the story as well, many people maintained their doubts about its veracity, until it was finally confirmed on Mr. Walker’s own official Facebook and Twitter pages.

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Topics: Social Media Marketing, CNN, news sites, TMZ, MediaMass, Paul Walker

What You Can Learn From News Websites To Improve Your Content Marketing

Posted by Spencer Powell

Dec 28, 2013 12:15:00 PM

What-You-Can-Learn-from-News-Websites-to-Improve-Your-Content-MarketingThe Internet is making printed newspapers less and less popular. Now that you can get your current events online, what point is there in subscribing to a paper? News websites are the way of the future. And they can teach us a lot about content marketing, too. Here are three of the ways news sites are rocking content

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Topics: Content Marketing, hub pages, news sites, QDF, Query Deserves Freshness, newspapers, Google search algorithm

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