Newsjacking – Using Current Events For Brand Promotion

Posted by Spencer Powell

Aug 24, 2013 11:00:00 AM

Newsjacking Using Current Events for Brand PromotionOne of the most important things to remember with any content you create is that it has to be relevant. You need to be able to pique your audience’s interest and give them something compelling and useful that they’ll want to know more about. One of the most effective ways of doing that is to base content around current events. What’s going on right now in your industry, and why should your audience care about it? This is called newsjacking.

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Topics: Content Marketing, current events, newsjacking, CNN, Huffington Post, editorial calendar, Google


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