E-mail Newsletters – Worthwhile Or a Waste Of Time?

Posted by Spencer Powell

May 19, 2013 11:30:00 AM

Email Newsletters Worthwhile Or A Waste Of TimeE-mail newsletters have been used as a form of marketing practically since e-mail was first introduced. And they’re still very prevalent. Tons of companies, from small businesses to billion-dollar corporations, offer to send a newsletter to the people who visit their site. So the question is, are these newsletters actually an effective marketing tool? Or are they simply a waste of time? And the answer is: Yes. To both. It all depends on how they’re used.

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Topics: direct mail, Amazon.com, e-mail, newsletters, spam

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