No Excuse For Bad Direct Mail: Back To Direct Mail Basics

Posted by James Ravetti

May 4, 2013 11:00:00 AM

No excuse for bad Direct MailSome marketing experts say that direct mail simply doesn’t work today. And given the continued drop in money spent on direct mail, a lot of businesses would seem to agree. As printing, mailing and postage prices have increased (while marketing budgets have gotten tighter), it’s harder to justify the expense. The fact is that bad direct mail has never worked well. Nobody can afford bad direct mail.

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Topics: direct mail, audience, offer, creative, Landing Pages

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