Who Still Uses Direct Mail? (How About Apple?)

Posted by James Ravetti

Dec 2, 2013 6:30:00 AM

Who-still-uses-direct-mail-how-about-AppleDoes direct mail marketing still have a place in an online world? After all, who still uses direct mail today? The answer just might surprise you. One of the most innovative and forward-thinking companies in the high-tech world knows that sometimes the tactile appeal of a piece of mail delivers what a post or a tweet just can’t.

The online technology reporting site TechCrunch recently reported that the Cupertino computing giant mailed out a set of slick posters featuring outstanding images of their ultra-cool-looking new Mac Pro computers. Is Apple going “old school” with their marketing?

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Topics: direct mail, Offers, Direct Mail Design, list selection

The Easy Way To Create an E-book To Offer Potential Clients

Posted by Spencer Powell

Jul 2, 2013 6:00:00 AM

The easy way to create an ebook to offer potential clientsLooking for a way to engage prospective clients—and to get them to give you an idea of how interested they really are in your products or services?  Make them a free offer. Give them something of value at no charge—in exchange for their contact information.

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Topics: Inbound Marketing, e-books, Offers, Blogging

3 Essential Pillars For Building a Solid Agency Foundation

Posted by Spencer Powell

May 1, 2013 7:00:00 AM

3 Essential Pillars for building a solid agency foundationWhether you’re building a house or a commercial structure, you won’t get far (or achieve lasting results) without a good foundation. It’s easy for homeowners to get caught up in the details—furniture, finishes, appliances, window coverings, etc.—but unless the building has a firm foundation, that stuff won’t really matter.

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Topics: Content Marketing, Offers, Inbound Marketing Agency, retention, results

Why You Need Multiple Calls to Action on Every Page of Your Website

Posted by Spencer Powell

May 26, 2012 10:33:00 AM

why you need multiple calls to action on every page of your websiteA website has a serious job to do, which is to increase the amount of leads and sales that you are generating.  Spending time and money on a site is all well and good, but it only pays off if you can see exactly what it is producing. This is where calls to action come in, and in order to gain the maximum results, these CTA buttons need to be on every page.

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Topics: Calls to Action, Offers, CTAs, Sales Funnel

Direct Marketing Success: Tricks or Treats?

Posted by Spencer Powell

Jul 5, 2011 7:51:00 AM

direct marketing successDon’t bother checking your calendar. The end of October is still a long way off. But for those of us engaged in marketing businesses or organizations, the question of “trick or treat?” is always relevant.

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Topics: Offers, Direct Marketing

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