Integrating Print And Digital: A New Look At an Old Book

Posted by Spencer Powell

Oct 1, 2013 5:30:00 AM

Integrating print and digital what we can learn from IKEA's catalog appJust when you think it’s safe to say that print is dead (again), something pops up that reminds us that marketing today continues to integrate all kinds of approaches—and that ultimately—marketing is about more than the media being used.

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Topics: Marketing integration, direct mail and digital integration, online and offline marketing

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