When It’s OK to Point Your Customers to Someone Else

Posted by James Ravetti

Mar 21, 2014 10:00:00 AM

When-its-OK-to-point-your-customers-to-someone-elseWhy does your company engage in marketing activities? It’s not to show off your creative talents. It’s not because you have extra money lying around that you need to spend. It’s to attract the right people to your business. It’s to generate leads and to turn those leads into customers. It’s to point people to you, right?

Still, there are two times when it’s OK to point potential customers to someone else. And not only is it OK—it can actually work in your favor.

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Topics: Online Marketing, linking to other sites, meeting audience needs

Mobile Optimization And Google Rankings

Posted by Spencer Powell

Feb 17, 2014 10:00:00 AM

mobile-optimization-and-google-rankingsStrong Google rankings are critical for getting your website seen, whether on the computer or on people’s various mobile devices. Because of the increasing prominence of mobile devices, Google has recently adjusted its formal ranking system to reflect the needs of mobile devices. Learn these key strategies about the new Google Rankings for mobile devices to make sure your company’s website will meet stringent new requirements.

1. Changes in Google Rankings

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Topics: Online Marketing, Mobile Marketing, Google, Google rankings

How Direct Mail Beats Out Online Marketing

Posted by James Ravetti

Feb 14, 2014 10:00:00 AM

how-direct-mail-beats-out-online-marketingWe’ve all heard the argument that direct mail is dead and web marketing is the new way to go. After all, who still uses the postal service to send mail? While that may be true when it comes to most social correspondence or work communication, advertising still fares extremely well when received in hard copy. Engaging customers through direct mail campaigns is a surefire way to get a higher return on investment (ROI) than if you focused all of your efforts on email and web marketing.

Direct Mail Response Rates

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Topics: direct mail, Online Marketing

Why Being An Industry Expert Matters For Online Marketing

Posted by Spencer Powell

Dec 5, 2013 6:30:00 AM

Why-being-an-industry-expert-matters-for-online-marketingEvery now and then you’ll hear someone in your industry described as an “industry expert” or a “thought leader.” These are the people others turn to when they want information or answers that they can rely on.

Industry insiders, however, aren’t the only ones who look for advice from these industry experts. Anybody who is about to make a major purchase of goods or services wants to make sure they’ve got as much good information under their belt as possible before making a purchase.

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Topics: Online Marketing, Blogging, engaging prospects, thought leadership

Position Matters: Are You Missing Out On 33% of Your Potential Clients?

Posted by Spencer Powell

Aug 5, 2013 6:00:00 AM

Every business Position matters are you missing oout on 33% of your potential clientsknows that it must have a strong online presence to survive today’s economy. But what if your approach to online marketing meant that you’re missing one-third of your potential clients?

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Topics: Online Marketing, organic search creating high-quality sites, Search Engine Optimization

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