If you're wondering how important customer reviews are for your building company, the short answer is: very important. If you already know how important this is for your business, you can skip right past the "why" section of this article and delve into ways to generative more positive reviews for your company.
Why are these online reviews important?
A little more than half of customers are more likely to use local businesses more as a result of positive reviews and to trust these reviews as much as, if not more than, personal recommendations. As a building company owner, if you take an active role in your online review generation, you have a lot of control in the process.
While many people look at 2-3 reviews to determine which business to use, many people have more confidence in businesses when the review sample size is large. If you already have a few good reviews online, keep growing your sample size to increase validity.
How do you generate online reviews?