Delivering a Personalized Marketing Experience To Your Audience

Posted by Spencer Powell

Aug 30, 2013 7:00:00 PM

Delivering a Personalized Marketing Experience to Your AudienceThe difference between inbound and outbound marketing is like the difference between archery with a bow and arrow and archery with a grenade launcher. Inbound marketing finds and targets a very specific audience that will benefit from what they have to say. Outbound marketing spreads its message out everywhere in the hope that the people who will benefit from it are among those who see it.

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Topics: Inbound Marketing, social media, Amazon, Outbound Marketing, personalized marketing, targeted ads, Facebook Topics


Why Inbound Marketing Matters

Posted by Spencer Powell

Aug 21, 2013 4:30:00 PM

Why Inbound Marketing MattersWhat’s the big deal about inbound marketing? It’s a new tactic for brand promotion, sure. But it seems like there’s always some new promotional tactic being circulated. Is this one really worthwhile? Will it really help you increase your sales? Can’t you just stick to the tried and true methods of traditional marketing? Well, you could. But you’d be missing out on tremendous potential to increase your brand’s visibility and ultimately improve your sales. It’s more than just some flash in the pan marketing tactic. Here are three reasons why inbound marketing matters to your company.

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Topics: Inbound Marketing, Outbound Marketing, Inbound Marketing 101, traditional marketing, billboards, magazine ads, TV spots, blog posts, ROI


The New Marketing

Posted by Spencer Powell

Aug 20, 2013 4:45:00 PM

The New MarketingYou’re driving down a busy street, when you pass by a billboard. “Pauline’s Pet Supplies!” it says. “Best Dog Chew Toys in Town!” But you don’t have any pets, much less a dog, so you ignore it.

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Topics: Inbound Marketing, Outbound Marketing, Inbound Marketing 101, billboards, pop-up ads, banner ads, Direct Marketing, Search Engine Optimization


Are Direct Mail Services a Thing of the Past?

Posted by Wesley Powell

Jan 24, 2012 8:23:00 AM

direct mail servicesIf you’ve read the headlines about the problems facing the United States Postal System lately, you may think that the U.S.P.S. is headed the way of the dinosaur. While the long-range prognosis for the Post Office is not all that promising, does it mean that businesses don’t need direct mail services any more?

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Topics: direct mail, Outbound Marketing, Direct Mail Services


Are You In or Out? Why Savvy Marketers Use Both Inbound and Outbound Marketing Strategies

Posted by Spencer Powell

Jan 17, 2012 8:04:00 AM

use inbound and outbound marketingIt’s not unusual to hear kids asking one another: “Are you an ‘innie’ or an “outie”—referring to the appearance of their respective navels. That same question takes on a completely different meaning when you’re talking about businesses and how they market their goods and services.

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Topics: Inbound Marketing, Outbound Marketing, Inbound Marketing Services


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