SEO Tips For PPC To Help You TCB

Posted by Spencer Powell

Oct 21, 2013 5:30:00 AM

SEO Tips for PPC to Help You TCBPay-per-click (PPC) advertising can be very effective in driving customers to your site. It’s a bit of a hybrid of inbound and outbound marketing. On the one hand, it targets customers through direct advertisements for a product—something inbound marketing frowns on—rather than relevant content. On the other hand, it’s still designed to reach people who are specifically searching for something in your field. You bid on certain keywords through Google AdWords, and your company’s ad appears on the sidebar when someone searches for those words. As such, you still need to optimize your keywords so your customers are able to find you. And to do that, you need SEO.

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Topics: PPC, pay per click, Google AdWords, Search Engine Optimization

Does Pay-Per-Click Pay for Builder and Contractor Marketing?

Posted by Spencer Powell

Jan 14, 2011 9:12:00 AM

Pay Per Click Generates LeadsBuilders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which, anymore is pretty much always), small businesses are looking for cost effective ways to reach new customers. That, of course, is one of the appeals to promoting your business online. Once you have your website built, there are a lot of things you can do that don’t cost much.

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Topics: pay per click, Remodeler Marketing, Contractor Marketing, Builder Marketing

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