Direct Mail Success: When Does Personalization Get Too Personal?

Posted by Wes Powell

Nov 25, 2014 6:30:00 AM

Direct-mail-success-when-does-personalization-get-too-personalPersonalization can be a really good thing when you’re involved in direct mail. People are much more inclined to read something that’s addressed to them by name than to “Dear Friend” or the ever-popular and heart-warming, “Occupant.” 

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Topics: personalization, Direct Mail Marketing, personalization and effectiveness, privacy in marketing

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