Solving Two Big Direct Mail Challenges with One Small Stroke

Posted by Spencer Powell

Mar 17, 2016 10:00:00 AM

Solving-two-big-direct-mail-challenges-with-one-small-stroke-1.jpgIf you talk to almost any company that uses direct mail as part of their marketing strategy to drive business, you’ll probably hear them mention two big challenges their direct mail efforts face: (1) getting their mail opened and (2) getting people to respond.

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Topics: Direct Mail Marketing, getting mail opened, personalized direct mail, generating response with direct mail

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