How To Have a More Exciting Inbound Marketing Plan In 2014

Posted by Spencer Powell

Dec 29, 2013 12:00:00 PM

How-to-Have-a-More-Exciting-Inbound-Marketing-Plan-in-2014A few years ago, inbound marketing was on the cutting edge of brand promotion. It was the new and innovative tactic. Now, with a new year right around the corner, inbound strategies stand poised to enter the mainstream and become more popular and widespread than ever before. Which, in many ways, is a good thing. It means that the old, ineffective marketing tactics are finally going the way of the dodo. The future is content.

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Topics: Inbound Marketing, blogs, content, personalized marketing, podcasts, sales conversions, New Year, 2014, customer insight

Delivering a Personalized Marketing Experience To Your Audience

Posted by Spencer Powell

Aug 30, 2013 7:00:00 PM

Delivering a Personalized Marketing Experience to Your AudienceThe difference between inbound and outbound marketing is like the difference between archery with a bow and arrow and archery with a grenade launcher. Inbound marketing finds and targets a very specific audience that will benefit from what they have to say. Outbound marketing spreads its message out everywhere in the hope that the people who will benefit from it are among those who see it.

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Topics: Inbound Marketing, social media, Amazon, Outbound Marketing, personalized marketing, targeted ads, Facebook Topics

Direct Mail Marketing: Back to the Future?

Posted by Spencer Powell

Aug 25, 2011 8:31:00 AM

direct mail marketing is backIf you wait long enough, things tend to cycle around. And while I hope that white belts, white shoes and polyester suits for men never make a comeback, there are some things that seem to have faded away and are now looking new again.

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Topics: direct mail, personalized marketing

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