Social Media: What’s Behind the Numbers?

Posted by Spencer Powell

Feb 4, 2014 5:00:00 PM

Social-media-whats-behind-the-numbersAt times it seems that the only constant with social media is that it’s constantly changing. Not only is there a steady stream of new social media tools, but there also seems to be a never-ending series of reports about which tool is capturing what percentage of usage.

There is new data from the folks at TechCrunch about how people are using social media. The headline of one of their recent posts proclaims: “73% Of U.S. Adults Use Social Networks, Pinterest Passes Twitter In Popularity, Facebook Stays On Top.” But does that mean you should be pumping more time, effort, and money into Facebook marketing? Should you dump your Twitter account and pump up your Pinterest posts? What’s behind those numbers, and what do they mean for you?

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Topics: Social Media Marketing, Pinterest, Facebook, statistics, social networks

Picking Your Battles – Choosing the Right Social Networks To Promote Your Brand

Posted by Spencer Powell

Sep 22, 2013 11:00:00 AM

Picking Your Battles Choosing the Right Social Networks to Promote Your BrandThere are tons of social networking sites out there. There’s Facebook and Twitter, of course, at the top of the ladder, with Google+, Instagram, Pinterest and others below them, and a number of smaller, more specialized sites below that. If you want to succeed in marketing, having a social media presence is essential. But where should you focus that presence? Even if you have a fulltime social media guru on your inbound marketing team, whose sole job is to maintain all of your social networks, there are just too many to cover them all effectively. Social networking is about personal interaction and communication with your followers. The more networks you have to juggle, the less time you have to spend on them individually, and the more impersonal each one becomes.

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Topics: Twitter, Social Media Marketing, B2B, Instagram, Vine, Pinterest, Google, Tumblr, Snapchat, Facebook Topics

Tips For Marketing With Pinterest

Posted by Spencer Powell

Aug 23, 2013 11:00:00 AM

Tips for Marketing with PinterestIt’s easy to market on widely used, general purpose social networks like Facebook and Twitter—as long as you know what you’re doing, anyway. But smaller, niche networks like Pinterest are a little trickier. Sure, you can post your outside content there like you’d do on any other network, but that’s a bit impersonal all by itself and won’t gain much attention. How do you use Pinterest’s unique networking format to make your brand stand out? Here are some tips

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Topics: Twitter, Social Media Marketing, blogs, videos, content, Pinboard, repin, Pinterest, Facebook Topics

Social Media for Business: Why Pinterest Isn’t Just the Next Big Thing

Posted by Spencer Powell

May 13, 2012 8:31:00 AM

social media for business why pinterest isnt just the next big thingOver the last few months, Pinterest has really taken the world of social networking by storm. It's a website that allows you to create a profile that contains pin boards, each providing categorized images which can be shared with others, or kept privately.  While many users simply love the site and use it as a way to find things, Pinterest has taken the business world by storm and has quickly become a new way of marketing your website and increasing sales.

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Topics: Social Media for Business, Pinterest, Social Networking for Business

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