Planning Ahead – How an Editorial Calendar Can Simplify Your Life

Posted by Spencer Powell

Jul 22, 2013 4:15:00 PM

Planning Ahead How an Editorial Calendar Can Simplify Your LifeWhether it’s a blog, a podcast, a video channel, or something else, producing regular content is the key to maintaining brand visibility. And not just any content, but high quality, relevant content that will keep your audience coming back for more. So the question is, how do you do that? How do you keep coming up with content, day after day, week after week, that’s fresh and original and will keep your audience interested?

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Topics: Inbound Marketing, YouTube, blog, podcast, content creation, editorial calendar, video channel, WordPress


How Podcasting Can Enhance Your Inbound Marketing Strategy

Posted by Spencer Powell

May 5, 2013 8:37:00 AM

how podcasting can enhance your inbound marketing strategyAs companies of all industries are vying for the attention of potential customers, it’s surprising how largely untapped the podcast remains. In our society, multitasking is practically a requirement. The average consumer will quickly jump on every opportunity to make life more convenient. With a podcast, you are able to engage a customer’s attention at times when social media sites and web videos cannot – in the car, on a jog, etc. Streaming audio or video files can now of course be done through an iPod or smartphone.

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Topics: Inbound Marketing, podcast success, Inbound Marketing Podcast, podcast


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