Direct Mail Is Intrusive! (Is That Good or Bad?)

Posted by Spencer Powell

Mar 3, 2016 10:00:00 AM

Direct-mail-is-intrusive-is-that-good-or-bad_.jpgThe past few years have seen the emergence of inbound marketing as a more effective way to reach potential customers. The inbound approach to marketing essentially pulls prospects to your website with helpful information these individuals are looking for. It stands in contrast to outbound marketing, which pushes a message out to prospects who may or may not have requested it.

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Topics: Direct Mail Marketing, positive impact of direct mail, inbound vs. outbound marketing

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