SEO Tips For PPC To Help You TCB

Posted by Spencer Powell

Oct 21, 2013 5:30:00 AM

SEO Tips for PPC to Help You TCBPay-per-click (PPC) advertising can be very effective in driving customers to your site. It’s a bit of a hybrid of inbound and outbound marketing. On the one hand, it targets customers through direct advertisements for a product—something inbound marketing frowns on—rather than relevant content. On the other hand, it’s still designed to reach people who are specifically searching for something in your field. You bid on certain keywords through Google AdWords, and your company’s ad appears on the sidebar when someone searches for those words. As such, you still need to optimize your keywords so your customers are able to find you. And to do that, you need SEO.

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Topics: PPC, pay per click, Google AdWords, Search Engine Optimization

Paper Clip Marketing

Posted by Wesley Powell

May 17, 2011 8:34:00 AM

pay per click marketingPay-per-click advertising has grown in popularity since it’s introduction in 2002. That seems like an eternity in the fast-paced, ever-changing world of the Internet. For many businesses, bidding for keyword phrases that are relevant to their target markets—and then paying only when their ads are clicked is an important part of their online marketing and advertising strategy.

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Topics: Pay Per Click Marketing, PPC

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