The Price Is … Right? Why You Shouldn’t Be Afraid To Address Pricing In Your Marketing Efforts

Posted by Spencer Powell

Sep 3, 2013 6:00:00 AM

The price is right why you don't need to be afraid to talk about price in your marketing effortsThe television game show The Price is Right has been on the air in various iterations since 1956. Millions of people have watched studio contestants as they are invited to “Come on down!” and try to guess the price on a variety of items. The contestant who guesses closest to the actual cost—without going over—wins the prize and moves on to the next round.

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Topics: Marketing Tips, Blogging, Landing Pages, pricing

Retirement Community Marketing: The Price is . . . Right?

Posted by Wesley Powell

Jul 21, 2011 9:05:00 AM

marketing your retirement communityOne of the more troublesome aspects of marketing a retirement community is the issue of pricing. It’s tempting to think that when people are considering a retirement living situation for themselves or for a loved one that price doesn’t really play a role. If you’ve been in the industry for a while, you know it’s also a bit naive.

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Topics: retirement community marketing, pricing

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