What is Offset Printing—And Why Does It Matter for Mailing?

Posted by Wes Powell

Nov 29, 2016 6:15:00 AM

What-is-Offset-Printing-And-Why-Does-It-Matter-for-Mailing.jpgWhen you use direct mail as part of your overall marketing strategy you’ll have to make some decisions about how you’re going to get your mailer (whether it’s a card, a self-mailer, a brochure, a catalog, etc.) printed. You’ve got to print something before you can mail it. One of the choices you’ll have is whether to use offset printing or go with digital printing.

Read More

Topics: Printing Services, Direct Mailing, Print Marketing

Understanding How to Use Large Format Printing in Mailing

Posted by Wes Powell

Nov 23, 2016 10:17:00 AM

Understanding-How_to-Use-Large-Format-Printing-in-Mailing.jpgSometimes the best approach to making a big impact with your marketing efforts involves “going large.” By that, I mean taking advantage of something called large format printing.

Read More

Topics: Printing Services, Print Marketing, Large Format Printing

4 Favorite Creative Print Marketing Examples

Posted by Spencer Powell

Nov 21, 2016 9:22:00 AM

4-Favorite-Creative-Print-Marketing-Examples.jpgSometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward.

Read More

Topics: direct mail, Printing Services, Print Marketing, postcard printing

Writing for Print Marketing vs. Writing for Digital Marketing

Posted by Wes Powell

Nov 2, 2015 9:05:15 AM

You might not realize this, but not all writing is created equal. The type of copywriting and content that you use on your website is different to the writing required for long form printed marketing materials, and they both differ from short form printed marketing materials. Here is a basic cheat sheet for the various types of writing you are likely to require for your business.

Read More

Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Campaign, printed marketing materials, Print Marketing

Join Thousands of Marketers - Subscribe by Email

Direct Mail Integration Checklist

Push and Pull Marketing

Posts by Topic

see all