Short Is Sweet: Why Saying Less Sometimes Converts More

Posted by Spencer Powell

Oct 28, 2016 6:05:00 AM

Short-Is-Sweet-Why-Saying-Less-Sometimes-Converts-More.jpgYou may have read the research: when it comes to Internet marketing, long copy converts more than short. In fact, it’s been proven that long copy can offer as much as double the ROI short copy provides.

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Topics: Direct Mail Design, printed marketing materials, direct mail postcards


13 Holidays That Offer Direct Mail Marketing Potential

Posted by Spencer Powell

May 30, 2016 10:00:00 AM

13-Holidays-That-Offer-Direct-Mail-Marketing-Potential.jpgEveryone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there are all kinds of wacky national “holidays” you could be taking advantage of, too. We’ve highlighted a few interesting choices for you.

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Topics: Marketing Strategy, Direct Mail Campaign, printed marketing materials


10 Great Free Tools, Fonts and Tricks for Direct Mail Design

Posted by Spencer Powell

May 22, 2016 10:00:00 AM

10-Great-Free-Tools-Fonts-and-Tricks-for-Direct-Mail-Design.jpgMany companies choose to design their own direct mail pieces. Some prefer to save money on the graphic design; others want to be in control of their brand. Whatever the reason, if you’re tackling your own graphic design, we’ve got a few great tools, fonts and tricks you can download and use for free!

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Topics: Direct Mailer, graphic design, printed marketing materials


Direct Mail for Real Estate: A Marriage Made in Marketing Heaven

Posted by Spencer Powell

May 20, 2016 10:00:00 AM

Direct-Mail-for-Real-Estate-Marketing-A-Marriage-Made-in-Marketing-Heaven.jpgReal estate has had an enduring love affair with direct mail marketing, and there’s a good reason for it.

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Topics: Direct Mail Campaign, printed marketing materials, real estate postcards


Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?

Posted by Wes Powell

May 18, 2016 10:00:00 AM

Direct-Mail-Musings-Does-Your-Mail-Format-Fit-Your-Audience-and-Product.jpgIf you’re considering a direct mailing for your business or organization, you have a lot of options when it comes to formats. There are self-mailer brochures, conventional letter packages, postcards or even jumbo (oversized) self-mailers. So which format fits your mailing needs best?

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Campaign, printed marketing materials, direct mail formats


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