What is Offset Printing—And Why Does It Matter for Mailing?

Posted by Wes Powell

Nov 29, 2016 6:15:00 AM

What-is-Offset-Printing-And-Why-Does-It-Matter-for-Mailing.jpgWhen you use direct mail as part of your overall marketing strategy you’ll have to make some decisions about how you’re going to get your mailer (whether it’s a card, a self-mailer, a brochure, a catalog, etc.) printed. You’ve got to print something before you can mail it. One of the choices you’ll have is whether to use offset printing or go with digital printing.

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Topics: Printing Services, Direct Mailing, Print Marketing

Understanding How to Use Large Format Printing in Mailing

Posted by Wes Powell

Nov 23, 2016 10:17:00 AM

Understanding-How_to-Use-Large-Format-Printing-in-Mailing.jpgSometimes the best approach to making a big impact with your marketing efforts involves “going large.” By that, I mean taking advantage of something called large format printing.

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Topics: Printing Services, Print Marketing, Large Format Printing

4 Favorite Creative Print Marketing Examples

Posted by Spencer Powell

Nov 21, 2016 9:22:00 AM

4-Favorite-Creative-Print-Marketing-Examples.jpgSometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward.

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Topics: direct mail, Printing Services, Print Marketing, postcard printing

What Should You Look for in a Colorado Springs Printer?

Posted by Wesley Powell

Feb 7, 2012 7:45:00 AM

what should you look for in a colorado springs printerLet’s answer that question by first asking another question. Why are you looking for a printer in the first place? Most businesses in Colorado Springs don’t print things just to hang them on their office walls. Chances are, if you’re looking for a printer, you’ll want to do something with your printed materials when they’re done. And it’s likely that you’ll want to distribute your printed materials to your potential audience. And more often than not, that’s going to happen through the mail. That means you’ll want to make sure that what the printer gives you will meet the demanding specifications of the U.S. Post Office. If your printed pieces don’t meet the Post Office’s regulations, you can end up spending a lot more in postage than you need to.

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Topics: Printing Services, Colorado Springs Printing Company, Printing

Don’t Hold The Presses! Why Printing is Still Part of a Valid Marketing Strategy

Posted by Wesley Powell

Jan 12, 2012 8:07:00 AM

why printing is still valid in a marketing strategyMark Twain famously quipped, “The reports of my death are greatly exaggerated.” The same might be said for Colorado Springs printing companies (and printers in other locations as well!). It’s true that the face of the printing industry has changed, but print marketing hasn’t died yet. And in many cases it’s a vital part of an integrated marketing effort.

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Topics: Printing Services, Direct Mail Services, Printing for Marketing

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