When companies restrict their marketing to the digital world, they miss out on opportunities offered by direct mail. A comprehensive marketing strategy bridges the gap between direct mail and digital, using each to complement the other. Direct mail is virtually certain to reach the recipient, but cannot provide as much information or content as digital marketing sources. Internet resources can be unlimited in amount of content, but web traffic must be directed to them if they’re to be effective. The following are a few of the benefits of combining direct mail and digital strategies for maximum marketing success.