Diving for pURLs Without Drowning: 8 Lifesaving Lessons

Posted by Lora Premo

Jun 27, 2011 11:11:00 AM

pURLpURLS are pearls beyond price for the savvy marketer. Don’t let yours become just another chunk of calcium carbonate! How do you ensure that your pURLs will shimmer lustrously?

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Topics: Cross Channel Marketing, pURLs


Forget Diamonds! Go for the Purls!

Posted by Wesley Powell

Feb 11, 2011 9:18:00 AM

pURLsIn the 1949 Broadway production of Gentlemen Prefer Blondes, Carol Channing crooned that “Diamonds Are a Girl’s Best Friend”—wisdom that has gone undisputed ever since.  But times have changed and there’s a new “gem” in town. And while diamonds may still get the girl, savvy businesses have discovered the power of Purls.

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Topics: Cross Channel Marketing, pURLs


Personalized Marketing for Builders

Posted by Wes Powell

Nov 29, 2010 8:18:00 AM

Marketing for BuildersBuilding or remodeling a home is a very personal undertaking. After all, we’re talking about a place where people live, talk, eat, and entertain their friends. So it’s only natural that people take building or remodeling their home, well . . . personally.

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Topics: pURLs, Remodeler Marketing, Builder Marketing


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