How to Make Direct Mail Work for B2B Markets

Posted by Wes Powell

Mar 28, 2015 10:00:00 AM

How-to-Make-Direct-Mail-Work-for-B2B-MarketsThe common view of direct mail is one of a campaign that delivers marketing materials directly into the mailbox of potential customers. Usually, those customers are the consumers, and the idea of using the same method to reach business-to-business (B2B) clients simply doesn’t occur. That’s not entirely accurate, however, as marketers have found business mailing lists to be a powerful way to reach prospects and generate sales leads.

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Topics: direct mail, market segmentation, customer persona, QR Codes, 2014

Going Mobile Shouldn’t Drive Your Customers Crazy

Posted by Spencer Powell

Oct 11, 2012 6:30:00 AM

QR-Codes, Mobile-Marketing, Think-Like-a-Customer, Mobile-ContentThere’s more to creating content for mobile devices than simply putting your website content on a mobile phone or tablet platform. It’s a whole different ballgame. 

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Topics: Mobile Marketing, Think Like a Customer, Mobile Content, QR Codes

Remodeler Marketing: How to Create a QR Code

Posted by Jimmy Donnellon

Sep 24, 2012 8:06:00 AM

sample qr code remodelersMany remodeling companies have a number of print materials.  While the world is moving to more and more Internet mediums, there is no need to throw out your print materials.  One of the easiest ways to update your print materials is with a QR (quick response barcode) code.  There are a number of creative ways to use QR codes, such as on business cards, at conferences and events, and in print advertisements.  These codes can help your remodeling company engage users with your brand name and bridge the gap between inbound and outbound marketing.

If you aren't using any QR codes, don't get overwhelmed.  It's easy to start using them at any point with your business.  Here are four steps to get you started with this process.

1.  QR Code Generator: Find One
One of the key components for choosing a code generator is finding one that fits your needs.  When you are making your choice, consider whether you are able to design a unique code for your brand, if you can track and analyze performance, and if the code is compatible with the most common code readers.  Three generators to check out are Kaywa,, and Microsoft Tag.  The first two are free with paid premium versions.  Microsoft Tag is free with limited analysis abilities.

2.  Create and Design It, Then Link It Up

You can customize the design of your code just about any way you like.  Consider creating a code that looks like your remodeling logo or like your web site scheme.  Then consider where you will use your QR code.  Do customers frequently get your contact information from your business card?  Think about putting the code there.  Do you distribute flyers about your services?  Put a code on them.  Make the code placement worthwhile for you and your customers.

3.  Do a Test Run
It is easy to get so excited about designing your code that you forget to check if it actually works.  Two great tools to use for test runs are Google Goggles and QR Code Reader.  Both of these tools are free, available for multiple smartphones, and very easy to use.

4.  Test and Analyze the Results
Track and analyze the traffic that comes in from each code.  Are people scanning your business card codes but not the flyer codes?  Are they scanning at all?  These results will help you to refine your codes and their placements.
jimmy donnellon – inbound marketing professional

Blog Post Written by Jimmy Donnellon

Jimmy is an inbound marketing professional with a background in public relations and marketing. Jimmy helps his clients found on the web, convert visitors into leads and helps them track their results.

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Topics: Remodeler Marketing, QR Codes, Builder Marketing

Are your QR Codes too hard to scan?

Posted by Taylor Vowell

May 22, 2012 3:11:00 PM

describe the imageIf you have ever created a QR code, you may have run into the issue where your QR code is difficult to scan. It may be that the URL you are using to create the QR code itself is too long. The longer the URL, the more data has to be delivered via the QR code, thus making it more pixelized.

When a user uses their cell phones to scan a QR code, the simpler the QR code's design and the less data, the easier it is for the camera to recognize and load the URL.

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Topics: Inbound Marketing, URL Tracking, QR Codes, Google Tools

QR Codes: Ubiquitous? Yes! Effective? Well . . .

Posted by Spencer Powell

Jan 3, 2012 8:31:00 AM

Are QR Codes effective?If you’ve followed our posts for a while you’ve probably seen an article or two about Quick Response (QR) Codes. Chances are you’ve also seen QR codes (such as the one to the left) pop up in all kinds of places. We’ve seen them at bus stops, on billboards, in magazines, on direct mail pieces. Lately they’ve even popped up on TV. QR codes seem to be reproducing like rabbits. That must mean they’re working, right?

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Topics: Cross Channel Marketing, Marketing Response Tools, QR Codes

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