Direct Mail Marketing and the Legend of “White Fang”

Posted by Wes Powell

Oct 22, 2014 6:30:00 AM

Direct-mail-marketing-and-the-legend-of-White-FangOne of the biggest problems direct mailers face is when the mailing piece doesn’t reach the intended audience. That’s a real drag when you’ve spent time and money to rent the list, create the package, print it, mail it, and paid for the postage—and then the person it’s supposed to reach never even sees it. 

Sometimes that happens as the result of a bad address. People and businesses move. Sometimes the address you have hasn’t been updated. The good news is that this is pretty easy to address by running a simple National Change of Address on your mailing list (one of the basic services we provide our customers).

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Topics: direct mail success, Reaching your direct mail audience, Overcoming obstacles, B2B Direct Mail

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